Google Activates Personal Intelligence Link for Gmail Ads

Google has updated its privacy policy to connect personal data with ad targeting.

The revision took effect on October 16, 2026. It specifically ties the Personal Intelligence feature to how search ads are selected. Earlier policy text stated that personalized ads were not based on content from Drive, Gmail, or Photos. The current version adds an exception to that rule. It applies unless a user chooses to make data from these services available to other Google services that support personalized ads.

The change appears to be triggered by enabling Personal Intelligence for an account. This feature began rolling out in beta at the start of 2026. It allows Gemini to draw on data shared across Google apps. These include Gmail, Photos, Search, and Drive. The policy explains that users can allow services like Search or Gemini apps to access data from other services. This exchange is offered in return for a more personalized experience. Search may process this data to personalize content, including ads.

Android Authority first identified the wording change. The Verge subsequently reported on the update. Google has not stated that it hands over the full contents of an inbox, cloud storage, or photo library to advertisers. However, the revised language permits ads to be targeted using connected content in locations such as Search. The company maintains its previous stance on identifying details. Advertisers will not see personally identifying information, such as a user's name or email address, without explicit permission.

Personal Intelligence remains an opt-in feature. Users who wish to review the change can access their settings. They should open the Data and privacy section of the My Account page. From there, they select Personalization settings. Then they choose Manage Personalized Recommendations in Search services. That page includes a Turn off button. This control disables personalized recommendations entirely.